Nike partnership with the India Cricket Team is set to expire

The BCCI and Nike partnership is set to expire at the end of the month. This opens the opportunity for more brands to partner with the Indian team.

Nike’s partnership with the BCCI  is set to expire next month. This means that a tender process is now open and a new official sponsor and merchandising partner is needed.

The BCCI have stated “The terms and conditions governing the submission and evaluation of bids including eligibility requirements and performance obligations are contained in the ITT which will be available from August 3, 2020 on receipt of payment of the tender fee of Rs One lakh,”

The tender process will remain open until August 26th with all applications being reviewed at that point.

Based on a statement from they have pointed out that “The BCCI reserves the right at its discretion to cancel or amend the bidding process at any stage without providing any reason. Merely buying the ITT does not entitle the purchaser to bid, but to bid the purchaser must buy the ITT in the name of the person/entity desiring to bid,”

It is unknown if Nike will make a bid to retain the rights or if a number of other potential partners will come forward.

Who would you like to see as the next official sponsor for the Indian cricket team? Leave a comment below.